The support for the ‘Keep Live Music Alive’ series of free shows that we have curated has, and continues to be, a great success.
With many venues and artists struggling during these difficult times it is a ray of hope to see the level of support that these gigs have achieved.

I personally would like to thank those Artists and Venues who have wholeheartedly supported this initiative.

We shall continue to support Live Music whenever and wherever we can.

One of the major changes that we, amongst others,  have championed is the concept of afternoon / early evening gigs. These are proving evermore  popular and appeal across the customer / fanbase. Obviously they are most suited to Sundays and Bank Holidays but we are seeing some venues opening their doors earlier on Saturday for afternoon shows. In Japan it is quite common for mid-week gigs to start at 6pm immediately after fans leave work and allowing them still to get home at a reasonable hour. We shall see if this trend catches on here in our major cities and towns.

Whilst some venues may be concerned at losing all night bar trade it may be a consideration that customers would go into the venues earlier rather than meeting around the corner for pre-show drinks. Interesting.

With fewer venues and apparently more artists looking for gigs we are seeing venues booking more shows further and further ahead. Whilst this essential for major acts and major venues it is not really helping bands on the lower rungs of the ladder. On the other hand it does allow artists to plan well in advance and co-ordinate music releases accordingly.

We strive to continue bringing affordable entertainment as far and wide as possible. Monstrous Child are very happy with our developing profile in Europe and Scandinavia. We thank those associates for their continued support and look forward to bringing our acts to your music fans.